Sponsored Content Policy

This policy is valid as of 1st December 2010

The Mother Media encourages honesty and transparency with its sponsored content programs. As such, contracted bloggers are required to disclose that they are receiving financial remuneration on behalf of an advertising client by inserting the following disclosure line at the top of their respective posts.

“Sponsored by The Mother Media”

The above disclosure line links to this specific page so that readers are fully aware of the policy.

The advertising client agrees to uphold the creative integrity of The Mother Media’s contracted bloggers. The blogger’s opinion of the advertising client’s products and/or services are purely their own. The advertising client understands the fact that Sponsored Content is not commensurate to 100% favourable reviews. However, the advertising client is entitled to check the blogger’s post for its factual accuracy and rectify any mistakes if need be.